GRAPHIC DESIGN
LOGO
Project: Portrait Logo
Challenge: Create a portrait logo that captures my personality (fun project to practice Illustrator/Photoshop)
Contribution + Process: Initial brainstorm, sketch, reiterate, decide on favorite hairstyle and accessories, photoshop logos onto mockups of choice
Software Used: Adobe Illustrator, Adobe Photoshop
Deliverable + Impact: Personal brand logo that can be used for various personal brand materials
Takeaway: Oftentimes the best way to explore new tools and software practice is to create fun projects that push you to improve your skills hands-on (think less and do more!). Taking initiative to expand your skill set so that you can continue to bring your visions to life is very important and empowering.
Final logo, iterations, mockups (business card + water bottle)
SNS REBRANDING
Project: bamboo & glass
Challenge: Create editable Instagram templates and stickers that aligns more with client’s visual brand
Contribution + Process: Brainstorm concepts, draft rough gain feedback from client
Software Used: Canva (used this platform to make it easier for podcast hosts to make copies of the template to edit for future episodes)
Deliverable + Impact: 3 Instagram post templates and 44 Instagram stickers for season 3 of a podcast series with 2,000+
Instagram followers and 17,000+ listeners; Instagram post templates: part 1) thumbnail to go along with along the video snippet of the episode, part 2) highlights the main takeaway quote along with the audio transcript, part 3) “asking the community” section that encourages discussions within the podcast listeners that relate to the main themes of each respective episode
Takeaway: When working with clients on a big project that has a lot of room for creative freedom, don’t be afraid to throw out wild ideas that may seem difficult to achieve. If there’s a vision there is a way. If there are any roadblocks in bringing that vision into reality, just be open and clear throughout the whole process.
IG post template mockups + rebranded feed (hover to play video) +
stickers preview (hover to see animated)
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SHIRT
Project: Múa Lạc Hồng Team Shirt (co-designed with Cali Nguyen)
Challenge: Design a sleek and minimalist dance team shirt that also reflects the loving nature of our team
Contribution + Process: Brainstorm, sketch, gain feedback from dance team members, revise, create high fidelity version for shirt printing company
Software Used: Adobe Illustrator
Deliverable + Impact: Dance team shirt worn by all dance members both on and off stage
Takeaway: When designing a shirt for any team and organization, make sure that it's versatile and stylish enough so that group members will love wearing it anytime and anywhere. I wouldn't want my peers to just wear at once and never touch it again!
SNS CAMPAIGN
Client: Project Voice
Challenge: Design graphics to showcase the rewards of
crowdfunding campaign for a podcast scholarship program
Contribution + Process: Brainstorm concepts, gather photos and information, gain feedback from client, create final drafts for posting
Software Used: Adobe Illustrator
Deliverable + Impact: 18 graphics used for a crowdfunding campaign that raised over $7,000, was used in a newsletter with 100 subscribers and on an Instagram account with 1,000+ followers
Takeaway: I've come to that point in my designer journey where I have solidified my aesthetic and understand my strengths when it comes to color and tone.
Project Voice 2020 Rising Voices Scholarship IG posts
PLAYING CARDS
Project: Friendship Themed Playing Card Deck (co-designed with Niki Saelou)
Challenge: Design a personalized playing card deck that highlights inside jokes and memories of a close-knit friend group
Contribution + Process: Brainstorm ideas for card icons, find and edit icons, design card back and front, revise, create booklet that includes messages for each card
Software Used: Canva
Deliverable + Impact: 55 playing card deck given as a friend’s birthday gift
Takeaway: This was probably one of favorite design projects of all times because there were no limits. I was able to be creative in every little detail, from which icon style to use to which number and suit was the best fit for each icon. There was so much love and thought that was put into this design and I think that’s really what makes gift so meaningful. I was so happy that I was able to merge my love for design and my love for my friends in this project!
1 back design + 12 sample front designs
Click here to view the all of the card designs
PPT of marketing strategy to expand WDW's global fanbase
SLIDE DECK
Project: Why Don’t We Fanbase Expansion
Challenge: Develop a marketing campaign proposal for the boy band Why Don’t We
Contribution + Process: Brainstorm and write up campaign concept and logistics, outline layout, create presentation slides, practice script, present
Software Used: Adobe Illustrator
Deliverable + Impact: Working with Ian Hunter (one of Why Don’t We’s manager and Vice President of A&R at Atlantic Records), create a slide deck for executives at Atlantic Records (only a few slides are shared)
Takeaway: The way you deliver a message is just as important as the content of the message. People appreciate and pay more attention to the presentation when slides are well made.
INFOGRAPHICS
Client: Ecube Labs
Challenge: Design infographics that captures the key facts of informational articles about the waste management industry
Contribution + Process: Research facts, brainstorm and sketch layout, find stylistically similar icons, copywriting
Software Used: Adobe Illustrator
Deliverable + Impact: Used as thumbnail preview for articles on Facebook, LinkedIn, Twitter, and Instagram with a combined 4,000+ followers, combined average click rate of 2.26% (including all platforms)
Takeaway: Creating original, visually engaging graphics that are easy to share digitally is a great way to break down more complex concepts while also expanding audience reach. It is also important to stay consistent and on-brand when creating any materials for a company.
Click on the infographics to read the full article
(pictured version was used for Instagram)